Experience design
I'm really glad I finally spent some time reading the articles Dr. Gibbons suggested we read in relation to the Thanksgiving Point project. I think the most compelling thought I read was this: We argue that the right strategy cannot be known a priori. Instead of trying to define a service from the top down, we start with exploratory or immersive research to lead to opportunities for innovation in strategy. This, in turn, provides context (or the fill) from which the service can be created. But there are many great thoughts that help give picture to the concept of experience design: Great experiences are leading to a demand for even better experiences. As expectations for service experiences rise—are the people participating or cocreating those experiences becoming more skilled at leveraging the resources for their experience and designing their service? If so, then what are the implications for designing-for-service experiences? In designing-for-service experiences we must pr...