Content

A thought from Colleen Jones, the author of Clout, in an interview on UXMatters.com
marketing and media tend to focus on influencing attitude, while usability and technical communication focus on supporting action. There’s a time and a place for content that influences attitude—and for content that guides action. More and more, a complete user experience must plan content that influences both attitude and action. That’s easier said than done
This is an area that probably needs more attention -- the idea of melding attitude and action, somehow making instruction or experiences attend to both, because internal to a person attitude and action are reciprocal and will often spiral with each other.

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